For more than a quarter-century, Jesus "Chuy" Navarro has been servicing the auto electric needs of Southern California residents. Chuy's business has evolved from working under umbrellas to owning a large facility with many employees. At a young age of eight, while other children were playing after school, Chuy began an apprenticeship with a family friend.

Chuy came to the United States from Mexico when he was only 16 years old with a plan to work hard and to succeed. In the early years, he would buy old starters and alternators from local wrecking yards and rebuilt them. Chuy would buy close-out paint to coat the used parts in a rainbow of colors. They would call him the paletero (ice-cream man). Chuy would also make his own machinery to refurbish old parts.

Chuy has revolutionized the capabilities of a basic alternator with a high rating of 300 amps and continuous reliability. Electricity is not only the basis for Chuy's occupation it is his obesession. Chuy spends hours in his work shop experimenting with new ways to recycle a car's energy. His fascination with electricity has even caught the interest of NASA who requested an alternator and sent a letter of recognition for his accomplishment.

Chuy's reputation for honesty and innovation has helped his clientele grow to include customers from rap stars to truck drivers, the masses have come to know Chuy's Auto Electric as a major force in the the automotive industry. Chuy's has become the shop with an innovative approach to auto electric parts and service with a strong Los Angeles history.